A smarter way to golf.
This smart golf bag is designed to support the flow of the game rather than interrupt it. Through an intuitive rotary control, golfers select their target distance and are seamlessly guided to the right club. The bag responds with subtle movement, presenting the club in a way that feels natural and effortless, reflecting Malbon’s approach to golf as both performance and personal expression.
Smart Golf Bag for Malbon
2025
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3 WEEKS
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BRAND RESEARCH
CONCEPT DEVELOPMENT
FORM EXPLORATION
RENDERING & VISUALIZATION
YEAR
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DURATION
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SKILLS
What if Malbon reimagined the golf bag as an automated, expressive companion on the course?
Understanding Malbon Golf
Malbon reimagines golf through the lens of lifestyle, blending sport with fashion, culture, and self-expression. Rooted in community and collaboration, the brand treats the course as a creative space rather than a rigid tradition.
Automatic Club Orientation
Once selected, the chosen club automatically rotates into position, aligning with the access opening for easy retrieval.
Your next club,
already waiting.